That Time of the Month
Poster, handbill and social media branding for 'That Time of the Month.' TTOTM is a monthly variety show and fundraiser at Arcade Comedy Theater in Pittsburgh, PA. Featuring stand-up, sketch comedy and improv with headliner Gab Bonesso, the first show partnered with Sisterfriend.org, an organization that promotes awareness of menstrual hygiene. Tampon donations were accepted at the show and ticket sales were donated to Sisterfriend.org.
For this feminist-themed comedy show, the producers requested vague imagery of tampons or female genitalia, but executed in a tasteful, artistic manner. I suggested something in the vein of Marimekko, drawing inspiration from their vaguely suggestive fruits and abstract patterns. I created some rough sketches on my tablet with several options to show the client. They selected the tampon pattern, from which I fleshed out a final draft. A handbill was also created to serve as a banner image on social media.
The poster was hung up in the theater and shared on social media to promote the event. Sisterfriend.org received nearly $200 from ticket sales, and a table full of tampon donations from the audience. TTOTM has also become a recurring show with a new color theme each month!